Orangeville SEO Services

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What you can expect for SEO Services in Orangeville from Trail Marker Digital

If you’ve reached this page, chances are you feel that your website isn’t hitting its full potential online.

Whether you are looking to improve the number of leads coming in via your website or simply to gain wider brand awareness through better rankings on Google, we can create and implement a strategic plan for SEO.

We do this by first and foremost running a quick SEO audit of your website to understand if there are any underlying problems holding you back.

This SEO audit will consider…

On-Page SEO: Does the website have helpful, informative, and fresh content? Or has it been stale for the past year? Are the images sized correctly? Is the site easy to navigate through so the user can find what they are looking for?  

Off-Page SEO: Do any other websites link to your site? Do you have social media accounts with an active following? Is your address and phone consistent across all online directories?

Technical SEO: Does the site load quickly? Can Google easily “see” all of your pages? 

With the audit complete, we can give your Orangeville business a good indication of what steps need to be taken so you can start outranking your competitors and earning a big boost in traffic from Google!

Scroll further to see what you can expect when you work with us to improve your website’s search engine optimization and the marketing analysis and insight we can provide to help you make key business decisions.

Or take a look at the many businesses just like yours that we’ve help to gain visibility, earn leads, and grow their online profile.


Are you tired of unresponsive companies that can’t seem to clearly explain what’s happening?

Is SEO still confusing and you can’t connect the dots between what you’re paying for and the benefit to your business?

If so, let’s talk!

How We Help

Step 1: Technical SEO

Confirming there are no technical or performance problems with your site

We do a sweep of your site to make sure there are no red flags in how the site loads and gets found by Google.

Sometimes you can get quick gains in website traffic by correcting a technical oversight.

Examples of potential problems limiting your success can be:


  • The website is loading very slowly because of large images
  • The website doesn’t have the proper security settings
  • Pages on the website are not being discovered by Google

Step 2: Set a Target

Here we agree on which searches specifically we want to rank for on Google.

To do this, we use industry leading tools to uncover what people are searching and how often. The goal is to find keywords that have strong “search intent” — meaning that ranking well for these terms on Google will results in clicks and interaction with your business.

This process helps us build a focused strategy — and keeps us from getting sidetracked by chasing every possible keyword under the sun.

    Step 3: Set up Measurement Tools

    Proper tracking is incredibly important for understanding the impact of the SEO work

    We have years of experience working with Google Analytics and similar conversion tracking tools.

    And we won’t give you confusing reports — we’ll break it down and make it simple and transparent so that you understand what is (or isn’t) working.

      Step 4: Create & Update Website Content

      Content is a huge part of any SEO strategy. After all, you can’t rank for something if Google can’t see it on your website!

      Our first step is to update the existing content with the new keyword focus in mind, and then after that to create new content.

      Our goal is to produce content that is better, more informative than your competition.

      Once our content provides the best, more informative answer to what a user is searching for, then Google will begin to priortize our website over the others.

      Step 5: Improve Off-Page SEO

      The next step is to expand outwards with an off-page SEO strategy.

      After content is fresh and up-to-date, and we’ve confirmed there are no technical errors with the website, the next step is with off-page SEO.

      This means improving social content, ensuring your brand information is consistent across the web, and reaching out to gain valuable backlinks.

      With consistent work, soon you’ll be ranking amongst the top and enjoying the benefits that come with having strong visibility on an important, common search term!

      Frequently Asked Questions

      Is SEO worth it for small businesses?

      Certainly! SEO is a smart move for small businesses that are hoping to grow. It boosts visibility, attracts the right audience, and builds credibility. It’s an essential tool for long-term success and growth.

      For most small businesses, there is a heavy reliance on word-of-mouth leads, which is fantastic and speaks to the quality of your service. To start scaling your business, however, you benefit from having a website that can bring in new business — including clients who hadn’t heard of you before.

      Definitely worth the investment!

      How much does SEO cost?

      There’s no single answer to this question. SEO work can range from several hundred to several thousand dollars per month.

      The cost depends on your goals, when you want to reach them, and the strength of your existing competition.

      Typically, SEO is a long game, so you can’t expect to see immediate, lasting results. That’s why SEO is often a monthly commitment where efforts over time start to yield permanent results.

      There are many different tasks that can help raise the SEO profile of a website, so there’s always lots to be done! Ultimately, you will want to speak with your SEO provider and agree on an amount that you are comfortable with investing for the future of your business. 

      Should I hire someone to do my SEO?

      More often than not, it’s a smart move to hire someone for your SEO. Picture it like having a seasoned pro who’s been through the SEO trenches, tried different strategies, and knows the ropes from experience.

      SEO is a constantly evolving landscape, and having someone with a proven track record can save you time and headaches. They’ve likely encountered and overcome various challenges before, so they know what works and what doesn’t.

      By bringing in an expert, you’re tapping into a wealth of experience. They can tailor strategies based on what’s been successful in the past, steering you away from common pitfalls. It’s like having a guide who can navigate the complexities of search engine algorithms and market trends, ensuring your online presence stands out effectively.

      In essence, a skilled SEO professional not only understands the technicalities but also brings a wealth of tried-and-tested insights to the table, giving your business a competitive edge in the digital realm. It’s an investment that can pay off significantly in the long run.

      What is involved in a local SEO campaign?

      The intention of a local SEO campaign is to give your business a boost online for searchers within your local target geography.

      First off, there’s the optimization of your Google My Business listing – making sure all the details are accurate, from your business hours to your location. This is crucial for local search results.

      Next, there’s on-page optimization, fine-tuning your website content with local keywords to ensure it aligns with what people are searching for in your area.

      Citations come into play, too. These are mentions of your business on other websites, like directories and local platforms. Consistency is key here, ensuring your business information is uniform across the web.

      Reviews matter in the local SEO game. Encouraging positive reviews and managing your online reputation can boost your local credibility.

      Local link building is another strategy. Getting links from local websites or businesses can strengthen your local SEO signals, signaling to search engines that your business is relevant to the community.

      And, of course, keeping an eye on analytics to track your local SEO performance is crucial. It’s about adapting and refining your strategy based on what’s working best for your specific locality.

      In a nutshell, a local SEO campaign is a tailored approach to make your business shine in local searches, connecting you with the right audience in your neighborhood. It’s a comprehensive strategy that combines various elements to enhance your online presence locally.

      Can you do SEO yourself?

      It’s totally doable to tackle SEO yourself, but there are a few things to keep in mind.

      Firstly, educating yourself on the basics is key. Make sure you understand how search engines work, the importance of keywords, and on-page optimization sets a solid foundation.

      Consistent, quality content creation is like fuel for your SEO efforts. Optimizing your website’s content, ensuring it’s user-friendly and aligns with relevant keywords, is a crucial DIY step. 

      Managing your Google My Business listing, managing reviews, and building citations are also tasks you can tackle that contribute to your local SEO efforts — though these can all steal time off your plate that may be needed for other business tasks!

      Any busy business owner knows the feeling of that task they were hoping to get to, but can’t just quite find the time. But putting SEO on the back burner can result in a lot of missed opportunity for brand growth.

      Bear in mind as well that there are nuances to SEO that require expertise. Technical aspects like website structure, backlink building, and staying on top of algorithm updates can be intricate. If you’re up for the challenge, diving into these aspects gradually can be part of your DIY journey.

      Remember, SEO is an ongoing process. Regularly monitoring your analytics, adapting your strategy, and staying informed about industry trends is essential for long-term success.

      So, while you can absolutely handle certain aspects of SEO yourself, consider consulting with professionals for more complex tasks or to get strategic insights. It’s all about finding the balance that works best for your business.

      Is it a waste of time to do SEO?

      Not at all! Investing time in SEO is like planting seeds for long-term online success. It’s not a waste; it’s a strategic effort that can yield significant benefits.

      SEO improves your online visibility, making it easier for your target audience to find you. While results may not be instant, the gradual growth and increased organic traffic over time are well worth the investment.

      Think of SEO as a continuous process that builds credibility. It’s not just about ranking higher on search engines; it’s about providing valuable content and a seamless user experience, which ultimately contributes to your brand’s authority.

      Skipping SEO might mean missing out on potential customers who are actively searching for businesses like yours. In a digital age where online presence is crucial, SEO is a valuable tool to stay competitive and relevant in your industry.

      So, far from being a waste of time, SEO is a strategic effort that can pay off in the form of increased visibility, brand recognition, and sustained growth. It’s an essential aspect of a comprehensive online strategy that can lead to long-term success.

      Why is SEO so expensive?

      SEO might seem a bit pricey, but there’s a reason behind it. Think of it as investing in a pro who knows the ins and outs of search engines, trends, and cool strategies.

      SEO takes time and effort – from figuring out the best keywords to creating awesome content. It’s not a one-size-fits-all thing; it’s more like a tailored solution for your business. Plus, in a competitive online world, standing out requires a bit of extra oomph.

      Think of SEO costs as an investment. Over time, the boost in visibility, more traffic, and a trustworthy brand image make it totally worth it. It’s not just an expense; it’s an investment in your business’s online profile!